Jeanne Lanvin & Roland Barthes

SS 2010 RTW

Reverie by the artist Georges Lepape [1924]
♣
When you are constantly thinking about new
designs’ – said the young Jeanne Lanvin -
everything you see is transformed & adapted
to whatever is in hand.
The process happens naturally &
becomes an instinct, a truth, a necessity,
another language.
Roland Barthes insists to question
in the opening of his book
- The Fashion System -
Why fashion interposes
between object and its user
such a luxury of words
such a network of meaning.
A network that consists of 3 elements
the object
the picture
the word.
Clothing on a par with buildings
lady Jeanne on par with monsieur Alber
and language on par with whatever is between.
In hand,
or in a manner of speaking.
Sources: A. Forty: A vocabulary of modern architecture, Fashion Memoirs: Lanvin, Thames & Hudson, Style.com: Marcio Madeira, ‘Reverie’ for the Gazette du bon ton, Lanvin Estate. © 1997 ADAGP.


















